Network / INSIGHTS

Making introductions count in a new market

How a clear purpose and a concise brief can make a business introduction more useful for everyone involved.

Know what you hope to learn

The most useful introduction begins with a clear purpose. Are you looking to understand a sector, find a specialist, explore a partnership or meet potential customers? Each calls for a different conversation.

A short brief describing your work, the reason for the introduction and the kind of connection you are seeking helps others decide whether they can genuinely assist.

Give the relationship room to develop

An introduction is a starting point, not a promised outcome. Good follow-up is specific, respectful of the other person’s time and clear about the next step.

Taking that care tends to produce better conversations than collecting names without a reason to meet.